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Many people feel that they know a destination from one or two visits, or even just from what others have told them, or they may form a stereotypical image of a place based on a few cliched photos or articles. These stereotypes often seem to persist despite significant changes or the fact that these perceptions have relatively little basis in everyday life.

For example, the cliche of Brits all loving a cup of tea and sitting down for an afternoon tea break together in the afternoon is very antiquated but is still seen as typically British. Sure many Brits do love a cup of tea, but you’re just as likely to find them enjoying a latte or cappuccino as tastes are changing, with some surveys suggesting coffee is now even more popular than tea in the UK!

The point is, don’t take so-called “common knowledge” for granted, because one of the only constants in life is that it is constantly changing. Sometimes this change is for the worse, but very often it is for the better which is something not reported as much in the mainstream media. A great case of a significant improvement in action, is tourism in the Canary Islands which is evolving to become increasingly more upmarket, luxurious and sustainable. This is happening across the islands, including here in Tenerife.

For many, the image they have of Tenerife is somewhere full of cheap, low-quality hotels, restaurants and bars, and defined by sunburnt Brits baking on the beach. This though is a completely tired stereotype that doesn’t do the current travel and tourism scene here in Tenerife justice at all. Sure you will find plenty of sun, sand and sea here all year round, perfect for an amazing family beach holiday, but for those looking for something more luxurious, active and different from what you’d expect, Tenerife has so much more to offer!

One such amazing example of this is Las Terrazas de Abama Luxury Apartments located in the south-west of the island, in a beautiful area between Los Gigantes and Playa de Las Américas. Unlike these resorts and other areas in the south, Las Terrazas de Abama is a world away offering tranquillity, privacy and luxury at its finest!

While you are only a short drive away from some stunning beaches and more touristic areas with shops, restaurants and bars, you also have a real sense of exclusiveness and undisturbed peace. There are two excellent on-site swimming pools, including an incredible infinity pool with gorgeous views across the adjacent Abama golf course, out towards palm trees, banana plantations and the amazing Atlantic ocean with La Gomera in the distance.

If you have an image of Tenerife in your head of packed beaches, noisy bars and all you can eat buffet restaurants, then relaxing in the infinity pool gazing out at the picture-perfect panoramic vista with total peace and relaxation, will make you completely forget this stereotype.

The apartments themselves offer a true touch of luxury with incredible attention to detail, what’s more, you will find wonderful on-site facilities as well the swimming pools, such as the top-class Abama golf course where you can enjoy a round of golf in the stunning palm tree-lined surroundings or take some private classes.

You will also find the Annabel Croft Tennis Academy where you will be able to enjoy some private tennis lessons with the tennis coaches. As well as these sporting facilities if you also want to stay in shape there is also an excellent onsite gym.

At Las Terrazas you are very well catered for in terms of dining with the onsite MELVIN Restaurant with their top class team and excellent food and drink options for breakfast and dinner. This includes a variety of different themed dishes, created using excellent high-quality ingredients, by the highly trained professional team lead by head chef Diego Dato, who trained under Martín Berasategui, who with eight Michelin stars, is widely seen as one of the best chefs in the world.

So, if you think you know Tenerife already, based on a stay you had years ago, or the stereotypical images of sun, sand, sea and cheap beer, then this post should show you that there is certainly a more energetic, stylish and luxurious side of the island that is really starting to take off. Places such as Las Terrazas de Abama are certainly at the forefront of this revolution!

For more information head over to the Las Terrazas website:

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