…Almost 70% of consumers use the internet to book their holidays, compared to 23% by phone and just 8% who chose travel agents.
Consumers aged 35-44 were found to be most likely (74%) to book online[…]
“…don’t confuse low cost with poor value. Many of the people who fly on Ryanair and Easyjet are choosing to stay in 4 and 5 star accommodation. They don’t necessarily expect low prices but they do insist on good value for money.” […]